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Flash Sale or Black Friday Madness

Have you overcome your food coma yet? I can barely button up my high waisted jeans at this point... But nevertheless, while that part of the holiday is over, other ones are still ahead of us. One of which is gifting!!! Have you started making your lists yet? I know I am definitely starting to write mine out and it's looking as long as ever. It is always nice to get a few gifts out of the way in one place. We really hope that The Modern Tales can provide that for you this season.

This year we decided to join the madness and organize a first time flash sale with a 25% off discount on everything. Whether it is our classic collection Open Ended Puzzle or Subconscious the discount will automatically be added to your cart upon check out. 

Dates: Thursday November 24th- Monday November 27th


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Every year my family and I travel for Thanksgiving to be with the oldest generation on this truly amazing holiday. For everyone each special day or holiday means different things. For me Thanksgiving is about being able to be with your family and to be grateful and celebrate your life. In Judaism when we drink we say "L'Chaim" the direct translation is - to life. 

Let's take this day and focus on what is truly important: enjoy being around our loved ones, our support system, best friends and people that care about our well being.  

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It's been a minute since our last post. We will try to reboot the habit of at least writing once a week and then who knows maybe it will change to even a few days a week... But let's not get ahead of ourselves.

Subconscious - our new collection that we just presented at NYFW last month is inspired by a trip down memory lane of the evolution and symbiosis of New York Citys history and social character. Each piece of the collection is born from novel qualities of various neighborhoods throughout Manhattan and Brooklyn that were developed from artwork created by the designer from personal photography. Collectively these historical relics illuminate the eclectic architecture of the city, but also draw many parallels to the inspiring changes of current events of the world.

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Traveling and Sunsets

 One of my favorite things in the  world is traveling. As I am  currently spending my time in a  cultural epicenter of religion, I got  to be thinking a lot about different  lifestyles. As a New Yorker, my life  is so fast pace that I find it  extremely difficult to understand  how people in other parts of the  world live differently.


 I always rush to get things done,  to go someplace, to accomplish  something, but at times I forget to  pause and enjoy the world around  me. Today I witnessed one of the  most beautiful sunsets, perhaps it  was the sun or the light, but  perhaps it was the setting, the  mood and the people I was with.

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Rosh Hashanah and the new beginnings


Rosh Hashanah is the first of the Jewish high Holiday, which celebrates the beginning of the New Year. For the past year there has been a lot of new beginnings The Modern Tales, being one of the bigger ones. 

Our team would like to wish everyone who is celebrating a sweet new year full of upbeat memories and emotional ups rather than downs. 

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Collaboration The Modern Tales x DOBS NY

At last we launched! The first collection of The Modern Tales is a collaboration between two artists, one clothing designer and one jewelry designer. As a creative individual that loves to take time with artistic research this collection turned out quite differently. Open Ended Puzzle was quick and straight to the point. Once Ela came to me with the idea of creating jewelry for her clothing line and shared her story, I knew exactly where this was going. Our opposite design aesthetic turned out complementing each other in nine edgy looks.

Starting tomorrow September 30th through PFW, Ela will be showing her collection and my jewelry at Void Showroom in Paris. Please stop by if you are in the area.

Address: 35-37 Rue Chapon 75003 Paris


To find out more about Ela, founder of DOBS NY, please visit:


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